Date or Shoes

This morning I went to work by car. The first time since 2 weeks again. And I was listening to a local radio station where they were playing kind of a telephone game called "Date or Shoes" with 2 of the listeners.

It went like this: The radio station called a woman and said that there is a man who wants to date her. She knows him from her work, freetime or somewhere else and live on air she was asked to have a guess who this mysterious admirer could be. He was listening in silence live to all this on another line. The woman sounded very uncomfortable while guessing who this man could be. She guessed 3 times wrong and finally she was told who this admirer was.
Now it was her turn to decide if she wanted to date him (a weekend in france paid by the radio station) or is she would prefer just a pair of new shoes!!

Isn't that sick?? What are those games good for?? To humiliate people or just to satisfy their search for sensations and their voyeurism???
Unbelievable and disgusting habits on my favourite media nowadays..........what do you think of this??